On November 29, 2016, the Saudi Arabia Riyadh Motor Show kicked off. BAIC showed up with its key models such as B40L, BJ40, X65, A113/A115, A520T/A523T and A315.
The motor show was staged in a single hall, with the presence of big names like Toyota, Hyundai, Nissan and GM. BAIC’s booth in the center put on display a row of 12 grand models, showing the increasing globalization of Chinese brands. The fine exhibits and grand booth attracted flocks of locals. With outstanding appearance and strong off-road performance, BAIC’s star models-BJ40 and BJ40L were the biggest highlights. BAIC’s first high-performance SUV-X65, which integrates outstanding performance, intelligent configuration and trendy design, was designed exclusively for those who pursue fashionable quality life and balance businesses with families. As another highlight of the booth, X65 earned unanimous praise from locals.
The participation in the Riyadh Motor Show was BAIC’s another brilliant presence in the Middle East. Saudi Arabia is an important country along the “Belt and Road Initiative”. BAIC will continue to implement the globalization strategy and take root in Saudi Arabia, extend to the neighboring regions, and deliver quality products and services to local consumers, so as to benefit locals.
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